Amika: Normcore Signature Shampoo

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$32.00 CAD

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Amikas normcore signature shampoo that gently cleanses all hair types. It’s called ‘signature’ for a reason…packed with a cocktail of vitamins + antioxidants, this lathering shampoo is great for hydration + results in clean, soft + shiny strands.


  • Works on all hair types - no matter what type of hair you have, the signature shampoo works its magic on anyone, resulting in refreshed, lustrous locks
  • Suitable for chemical + colour treated hair !


How to Use

  • Wet hair and massage from roots to ends.
  • Rinse and follow with normcore signature conditioner or soulfood nourishing mask.




Key Ingredients

Coconut acid - Provides excellent lathering and conditioning

Sea buckthorn- One of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. also rich in vitamin c + a and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp

water/eau/aqua, sodium cocoyl isethionate, cocamidopropylamine oxide, cocamidopropyl hydroxysultaine, glycol distearate, coconut acid, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, glycerin, sodium isethionate, peg-150 distearate, caprylyl glycol, guar hydroxypropyltrimonium chloride, ethylhexylglycerin, hexylene glycol, citric acid, sodium chloride, polyquaternium-7, cocamidopropyl betaine, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene